Quaker Oats Black Sheep Can

1901 saw the formation of the Quaker Oats Company in New Jersey, with its headquarters in Chicago. Quaker introduced the first in a series of cookie recipes on the box in 1908. In 1911, Quaker purchased the Great Western Cereal Company. The iconic round box made its first appearance in 1915. Later that year, Quaker offered the first cereal box premium to buyers. By sending in one dollar and the cut out picture of the "Quaker Man" customers received a double boiler for the cooking of oatmeal.
In the 1920s, Quaker offered a crystal radio and introduced "Quaker Quick Oats" an early convenience food. In the 1930s, Quaker was one of the many companies using the Dionne Quintuplets for promotional purposes. During the Second World War, FDA head Herbert Hoover promotes oats to the public in order to preserve wheat for use in the war effort.
In 1946, artist Jim Nash was commissioned to produce a head portrait of the Quaker Man, which became the basis for Haddon Sundblom's famous version of 1957. In 1972, John Mills designed the current logo.
In 1969, Quaker acquired Fisher-Price, a toy company. In the 1970s, the company financed the making of the film Willy Wonka & the Chocolate Factory, in return obtaining a license to use a number of the product names mentioned in the movie for candy bars. In 1991, Quaker Oats spun off its Fisher-Price division.