Quaker Oats French Cats Can

In August 2001, PepsiCo acquired Quaker Oats, primarily for its Gatorade brand of soft drink. The merger created the fourth-largest consumer goods company in the world. Though the main prize of PepsiCo was Gatorade non-carbonated sports drink, Quaker's cereal and snack food division complemented the existing Frito-Lay salty-snacks division.
Since the late 1980s, actor Wilford Brimley has appeared in television commercials extolling the virtues of oat consumption, typically to a young child, as to introduce the concept of oatmeal consumption as a long tradition. In the 1990s Nickelodeon animated children's show Rugrats, the biggest fear of one of the characters, Chuckie Finster (the scaredycat of the bunch), was "the man on the oatmeal box". In Rugrats in Paris: The Movie, Chuckie overcame this fear when he became Chuckie Chan. The song lyrics to his transformation included the line "He can stare into the eye/of the oatmeal guy!".