Quaker Oats Children Tin Can

The Quaker Oats Company is an American food conglomerate based in Chicago. It has been owned by Pepsico since 2001.

In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Shumacher the German American Cereal Company, in Akron, Ohio and Stuart the North Star Mills in Ontario, Canada. In 1870, Shumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. In Ravenna Ohio on 4 September 1877, the first trademark for a breakfast cereal "a man in 'Quaker garb'" is applied for by Henry Seymour, owner of the Quaker Mill Company.
In 1879, John Stuart and his brother Robert, joined with George Douglas to form Imperial Mill and set up shop in Chicago, Illinois. In 1881, Henry Crowell bought the Quaker Mill Company, and in the following year he launched a national advertising campaign for Quaker Oats. In 1885, Quaker Oats introduced the cereal box, making it possible to buy in quantities other than bulk. In 1888, The American Cereal Company was formed by the merger of 7 major oat millers. Ferdinand Schumacher was made President, Henry Crowell, General Manager and John Stuart the Secretary Treasurer. In 1889, the American Cereal Company introduced the 1/2 oz. trial size and, as a promotion, they distributed one to every home in Portland, Oregon using boys on bicycles. Later, this promotion was extended to other cities. A second promotion involved placing dinner plates from a very desirable selection within the then regular (not round) boxes of oats.