The Planter Peanut Company was born on a park bench in Wilkes-Barre, Pa in 1906, when peanut seller Amedeo Obici and Mario Peruzzi formed their company. Several years later the company opened their first plant in Suffolk, VA (1916).
1916 was the same year that the dapper Mr. Peanut was chosen as the Planters Peanut logo after a company sponsored contest. The contest was won by teenager Antonio Gentile, his sketch was enhanced with Mr. Peanut's trademark monocle, cane and top hat by a commercial artist. Mr. Peanut has become more modernized over the years, but is still very recognizable from his early years.
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